Meet the Team.

  • Mehran Rowshan

    FOUNDER

    Mehran Rowshan is a pioneering sports and life coach in Dubai. Specialising in coaching children, teenagers, and young adults, Mehran is a highly-trained and trusted professional with 15+ years of experience working in the field of sports and youth coaching.

    Coaching Qualifications:

    Football Psychology. The F.A

    Coaching Children. The F.A

    Soccer Camp Coach Course. The F.A

    Player & Match Analysis. The F.A

    Planning, Preparing & Evaluation Coaching. The F.A

    UEFA “B” Coaching License. The F.A

    International Coaching License. The F.A

    Football Coaching Mentorship. Holland

    Football Brain Training. Portugal
    Pro License | Portugal

    Health & Safety Level 3 UK

    Pro-Course, Netherlands

    Experiences:

    Coach, Aston Villa, UK

    Coach, Arsenal Soccer School Dubai

    +5000 players coached

    Developed and Designed more than 300 Unique football Drills

  • Jess Simnett

    CHIEF OPERATING OFFICER

    Jess is a UEFA A Licence Coach with international experience as an assistant coach to England’s WU15, WU16 and WU23 National Teams.

    Jess has eight years of experience working in the England Women’s Talent Pathway, supporting the development of national team players and being responsible for finding and developing the next generation of ‘Future Lionesses’.

    Coaching Qualifications:

    UEFA A Licence

    FA Youth Award

    FA Developing The Developer

    Effective Coaching in The Elite Female Game

    Sport, Physical Education & Coaching Science BSc (Hons) - The University of Birmingham, UK

    Experiences:

    England Women's National Teams - U15, U16 & U23's Assistant Coach

    FA Talent Technical Coach (North West & North East of England) - Supporting clubs such as; Manchester United, Manchester City, Liverpool, Everton, Blackburn Rovers, Sheffield United, Leeds United & Sunderland.

    FA National Development Programme - Head Coach

    Lead the strategic direction of The England Women's Talent Pathway & The Discover My Talent Campaign in the North East of England

    Developing a High-Performing Culture within The England Women's Talent Pathway Team

  • If you can see it, you can be it.

  • Girls who play sports become women who lead.

  • She believed she could, so she did.

  • HER GAME TOO.

Meet our Female Role Models

  • Alena Moulton

    HEAD OF GIRLS FOOTBALL

    Alena has over 10 years of experience both with national teams and in club football. She has worked at Stoke City, Nottingham Forest, and Derby County, where she has held roles such as First Team Manager and Technical Director.

    Alena has vast experience developing and supporting female players and coaches within the England Talent Pathway, working diligently to ensure female players have access to opportunity and are exposed to the best possible experiences.

    Coaching Qualifications:

    UEFA A Licence

    FA Talent Identification

    FA Mentoring Adults

    Experiences:

    FA Technical Coach/ Elite Coach Mentor

    Assistant Coach to England Women's National Teams

    First Team Manager - Stoke City Women

    Technical Director - Nottingham Forest RTC

    U16 Head Coach - Derby County Regional Talent Club

  • Ebony Thompson

    GIRLS PATHWAY HEAD COACH

    Combining a background in education, football, and professional play, Ebony joins us with a wealth of knowledge and a passionate driving force to provide the younger generation with tools to develop and grow them on and off the field. She strives to put female football at the forefront and empower young footballers to provide them with excellent opportunities.

    Coaching Qualifications:

    Bsc. Primary Education (5-11) with recommendations for QTS Degree

    FA Level One

    FA Level Two (UEFA C)

    Level 3 Higher Sports Leadership Award

    Safeguarding for children

    First Aid Training

    Disability Football Introduction

    English FA Welfare Officers course

  • Sophia Msetti

    GIRLS PATHWAY HEAD COACH

    Sophia Msetti, fondly referred to as "Matty", has over 7 years of experience in coaching football with both her national team, and various football academies and clubs. Verona Sports Academy, Simba Queens Sports Club, Argentina Football Academy to name a few.

    Matty has a passion for football along with a real determination to transform a player's potential into visible improved performance, utilising her strategic mindset and leadership skills to develop female players through the realms of football.

    Coaching Qualifications


    CAF Diploma B Coaching Course


    FIFA Grassroots Football Coaching Course


    FIFA Women Football Coaching Course


    Manchester City Young Leader Award

    International Goalkeeper Coaching Course

    First Aid Training

    Experience

    Head Coach - Tiger Football Academy


    Assistant Coach - Argentina Football Academy


    Head Coach - Romario Sports Academy


    Head Coach - Verona Sports Academy


    Assistant Coach - Simba Queens Sports Club

    Professional Playing Career - Tanzania Women's National Team (Twiga Stars)

  • Dora Merle

    STRENGTH & CONDITIONING COACH

    Dora has an extensive history of working in the sports industry, coaching girls and boys of all ages, with a focus on the long-term development of younger players, minimising athletic injuries, and teaching lifelong fitness and movement skills.

    With expertise in performance training and athlete development, Dora focuses on creating customised training programmes that enhance strength, agility, and overall athletic performance. All of her programmes follow the “evidence based” model. She emphasises the importance of functional movement and injury prevention utilising a holistic approach to meet every athlete’s individual needs.

    Coaching Qualifications:

    Professional Bachelor of the Coaching Professional in Physical Conditioning of Athletes.

    Experiences:

    Sports-Laboratory Examiner - Sports Diagnostic Centre

    Head of Strength and Conditioning & Girls U9 Head Coach - Coerver® Coaching Croatia Football Academy

    Personal Trainer - Most Wanted Gym/Physical Fitness Center

    Athletic Coach - Running Athletic School Trčaona

    Strength and Conditioning Coach  - NK Maksimir Football Club

Dubai's ONLY Full Female Coach Pathway.

Dubai's ONLY Full Female Coach Pathway.

  • Daniella Filipovic

    CLUB LIAISON


    Daniella Filipovic’ has made a successful transition from international rugby to a prominent figure in football off the field. After a distinguished career in rugby, where she demonstrated exceptional skills and leadership on the biggest stage, Daniella pivoted to football, bringing her extensive experience and strategic acumen to new arenas.

    Daniella has made significant contributions as a media professional, coming from a brand, sales and communication background. Her role in sports administration has involved streamlining operations and enhancing sales while supporting team logistics, coaching staff and athletes to achieve their best. Daniella's journey and passion or sports eflects her versatility and commitment to excellence, as she continues to make an impact across various facets of the sports industry.

    Qualifications:

    Kinesiology Practitioner

    First Aid

    Child Safeguarding

    Concussion Management

    Experiences:

    Namibia National Rugby Team World Cup 2023 (France) Team Media Manager

    Namibia National Rugby Team World Cup 2019 (Japan) Team Media Manager

    International and National Tours and Tournaments (Africa & South America)

    Management of Match Day Team Protocols

    Sales & Public Relations

    Brand Strategy, Campaign and Media Management

    National Sports Team Management

  • Raissa Lumaban

    CLUB ADMINISTRATOR

Empowering girls through football is only possible when female coaches are involved too.

FIND OUT

All you need to know about our Girls Football Programmes